The problem
IQX had to compete with Salesforce and other big names as an unknown SaaS brand. The company couldn’t afford a marketing team, and past campaigns had failed.
Our solution
A website overhaul, brand visibility, and powerful SEO that took IQX from a faceless online non-presence to Google page 1 with 10 times more quality leads and double the revenue.
Industry
Cozy Services
“They understand our business, and we have developed a high level of trust in all that Cozy does. They have a high degree of fiduciary duty, which compliments their creativity, ensuring that we stay within budget without sacrificing creative output.
— Martin Spritzer, IQX General Manager
IQX knew their current site didn’t reflect their innovative services, much less stand up to their competitors in visibility and design. Despite their best efforts, the site functioned as only a home base for existing clients to access their software rather than generating leads.
The design and logo were severely outdated, the site didn’t rank for competitive keywords, and the voice didn’t mirror the company’s professional B2B offering. IQX knew how to implement and sell CPQ software; they didn't know branding, website design, or marketing. We do!
We knew IQX could stand apart from the competition.
So we drove a massive overhaul, from the branding to the website to the marketing. We needed to evoke a confident and subtle connection to the likes of Salesforce’s Steelbrick.
Relaunching a brand
“We found in the Cozy team, which offered — and continues to offer — a 360-degree approach, guiding us through branding, marketing communications, lead generation, and assisting with the workflow and visual design elements of our own software.
Martin Spritzer, IQX General Manager
Contemporary feel. Professional colors. An in-built mark. A concise tagline.
Of course, the logo redesign didn’t happen overnight; we did many iterations to obtain the ideal understated yet professional feel. Cozy began by drawing out sketches, then designing early digital work.
Digital logo sketches
Logo approach
Assets created
How we created a site that generated 2× the revenue
We transformed their lackluster, outdated site into a lean, lead-driving machine that revolutionized the company’s sales approach. Some of what got us there:
We knew that IQX would need ongoing, dedicated marketing support and materials to continue to compete in their vast industry.
We delivered additional requisite marketing strategies for this continued success
We went above and beyond the blog to grow and sustain IQX’s web traffic. We promoted content to major, far-reaching industry influencers, including Capterra, CRM Software Blog, and technology partners like Zoho.
“One of the immediate benefits we saw was a spike in high-quality leads. This steady lead intake allowed us to build a business baseline and focus on long-term planning.
Martin Spritzer, IQX General Manager
“The impact was immediate and measurable. For years the incredible returns stacked.
Martin Spritzer, IQX General Manager
Let's chat about your digital needs. We love to be the good guys. We know you've probably been burned before, and our first job will be to rebuild your faith. That starts with a cuppa joe, on us.
Let's chat ☕
