iQuoteXpress needed to be able to hold its head high when up against the big boys, but on a budget. We did a condensed branding project, including logo and styleguide with logo, typography, photography, and iconography guidelines. Below we show some of "how the sausage is made", from pencil sketches to early digtial work, on the way to the final treatments (images below are in chronological order) and style standards.