We'd been working with Marc Koehler for a while on his day job, launching Lead With Purpose. He had a passion that led to a side hustle, launching a faith brand called Eyes On Christ. EOC was to be a lifestyle brand and a suite of associated products that promoted a close relationship with Christ and the people you care deeply about. He imagined the brand on apparel, motion graphics, perhaps even in an app. We started from a five-year-old whiteboard sketch Marc had been savoring. We went through an accelerated brand strategy, then iterated through sketches, eventually developing a modern, flexible, geometric logo treatment that got the brand off the launchpad.