Final delivery
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About the project
Lindsay LaShell's new marketing consultancy needed an evocative brand to keep up with its name, Diamond + Branch. She had a strong penchant for orange and minimalism. Armed with that and some other Discovery findings, we set off to sketch, then iterate, and finally polish a logo treatment. We bolstered the logo with color and typography standards.
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Before the redesign
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Process
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Process
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Final delivery
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