Equinix is an internet company that provides data center services for companies, businesses, and organizations. We worked on creative execution in partnership with BusinessOnline, who oversaw the marketing strategy.
We worked with our friends at BusinessOnline to reimagine the front door for a company that makes the internet hum. Equinix runs massive data centers around the world. They store stuff on the internet, and they're really good at it. They needed a site that seemed as technically proficient as they are. We worked through a restructure of the content via wireframes at lower fidelity and then increasing fidelity to get buy-in. Then we developed a crisp, on-brand visual design to further support the goals of the redesign. The results? We saw analytics massively improve across the board. The bounce rate, for example, dropped from 35% to 8%. And we took home silver at the San Diego Addy Awards. The site has since been redesigned, but the DNA of our work here still shows.