National Funding is the financial technology solution for businesses nationwide. They provide capital, financing, and other merchant services. We worked closely with National Funding on a variety of tactical UX and visual design work.
In our role as ongoing design support for National Funding, we helped a wide range of tactical projects. Tiny things from image optimization (not shown here, because that's awfully boring) to ebook formatting, social media branding, module design, landing page design, email design, and more. Typically very practical stuff, not very showy for a portfolio.
With its eye admirably on analytics, National Funding was interested in testing a variety of solutions to high-traffic, high-ROI areas of their site. We brainstormed to identify opportunities, then iterated on such pieces as a key conversion form, the home page hero, site interruptor, and blog post layout.