Rosy was developed by Wrethink as a revolutionary digital assistant that can guide families in preserving memories, organizing digitized materials and activities, and strengthening communications, thus proactively reducing time and stress of family management. We worked with the Rosy team during some early, vital, direction-setting stages as they created their launch site along with brand and digital standards.
We'd just helped Wrethink launch Rosy their high-end at-home gadget. They had various marketing channels coming online, and with their new brand and growing team it was vital we document their brand to ensure polish and consistency. We worked hard to add breadth (from company history to web typography to device iconography…) and depth (detailed specs and downloads for typography, color, logo, iconography, photography…) to a document that has proven invaluable during these important early stages.
The talented team at Rosy came to us in full go-mode, with a high-tech physical product nearing market-readiness, but a website that wasn't up to the job of marketing this high-end home gadget. We worked together at breakneck speed to get the site propped up in a couple of weeks, building thousands of lines of custom code on top of their Squarespace instance. Robust brand development and documentation followed.