The talented team at Rosy came to us in full go-mode, with a high-tech physical product nearing market-readiness, but a website that wasn't up to the job of marketing this high-end home gadget. We worked together at breakneck speed to get the site propped up in a couple of weeks, building thousands of lines of custom code on top of their Squarespace instance. Robust brand development and documentation followed.
We'd just helped Wrethink launch Rosy their high-end at-home gadget. They had various marketing channels coming online, and with their new brand and growing team it was vital we document their brand to ensure polish and consistency. We worked hard to add breadth (from company history to web typography to device iconography…) and depth (detailed specs and downloads for typography, color, logo, iconography, photography…) to a document that has proven invaluable during these important early stages.