Doing less to do more good for more businesses
are here to improve people’s lives. To do that, we have to get more users interacting with more businesses that have invested in their design.
We don’t think that we do that by pushing every client through an idealized design process that feels good for us, but which is ultimately a risky, costly endeavor for the business — one that might be so risky and costly that the business doesn’t invest in design at all.
Not every business needs to burn 3 weeks and $25,000 developing personas. Not every interaction needs a user journey. Not every word needs a rewrite. As designers, we need to operate against the full context of our client's situation. Only when the problem is big enough — and the time and budget are there — should we start carefully adding complexity to the process. Do as little as possible, but no less. Then, learn from what you did, and do more, better.
In general, our process is basically the same as you'll see at every agency. We all start by understanding the situation, then move from quick-and-dirty drafts to polished finals. But let's check the box…
To succeed, we need to empathize; to empathize, we need to understand.
Digital strategy
Competitive analysis
User research / interviews
Persona development
Heuristic evaluation
Analytics review
Content audit
Campaign ideation
Let's work quickly to translate the research into a skeleton that we can build from.
Information architecture (IA)
Concept diagrams
User experience (UX) design
Moodboards
Low-to-high-fidelity prototyping
Platform recommendations
Measurement strategy
Content strategy
Content outlines
Feature roadmap
We develop the final, high-fidelity look-and-feel of the finished product.
Brand design
Responsive web design
App design
Icons
Illustrations
Infographics
Copywriting
Photography
Social media assets
Business cards
Brochures
Other print collateral
Now we know the right thing to build. Let's build it and get it out to the world.
Design hand-off
Front-end development
Back-end engineering
Content population
API and systems integration
Domain management
Now's the time to beat the competition: learn from your new platform to grow and improve.
Analytics & reporting
Content marketing
Blog content production
Social media marketing
Audience growth
Site/app iteration
Search engine optimization (SEO)
Let's chat about your digital needs. We love to be the good guys. We know you've probably been burned before, and our first job will be to rebuild your faith. That starts with a cuppa joe.
Let's chat ☕
