Eric Weiss approached us for help refreshing a website he had put together his consultancy, Full Cycle. The site was adequate at best; certainly not doing any work for him. As his successes mounted and he looked up-market, it was time for some professional help, but at his scale, we had to keep it really focused. In a two-day design exercise, we worked independently to redesign his site, clean up his logo, and mature his color palette.