Diamond + Branch was a local digital marketing strategy boutique. When founder Lindsay LaShell was launching, she came to Cozy for get-started branding. We developed a logo that reaffirmed the evocative name she came up with, along with a bold color palette and accompanying launch collateral: signage and business cards. We then stuck around to develop other branded collateral, including brochures, cards, invitations, and social media profiles.
Lindsay LaShell's new marketing consultancy needed an evocative brand to keep up with its name, Diamond + Branch. She had a strong penchant for orange and minimalism. Armed with that and some other Discovery findings, we set off to sketch, then iterate, and finally polish a logo treatment. We bolstered the logo with color and typography standards.
Now launched, Lindsay LaShell aimed to keep the quality high for all touchpoints between her new marketing consultancy — Diamond + Branch — and its fledgling client base. We developed a bunch of tactical collateral to support her brand throughout the customer journey.