iQuoteXpress (IQX) provides sophisticated configure-price-quote (CPQ) software as a SaaS to sales teams around the world, with a focus in the states and Latin America. We've been working together for years, starting with branding, a quick new website, and tons of ongoing marketing efforts. There is much to do, but we've done so much.
IQX is at this point building up their staff to handle the increase in business. Our work has contributed to a 68% increase in page views, 178% increase in users, and 425% increase in organic traffic.
Part of deploying a professional brand is ensuring that brand looks good — and consistent — across all touchpoints. Social media channels also need to show consistent, professional-grade activity.
Content marketing is the pillar of successful ongoing digital marketing. Here we have been producing keyword- and conversion-optimized blog posts for years, pushing them out to create social media activity as well as fodder for email newsletters. Triple-dipping for the win.
iQuoteXpress needed to be able to hold its head high when up against the big boys, but on a budget. We did a condensed branding project, including logo and styleguide with logo, typography, photography, and iconography guidelines. Below we show some of "how the sausage is made", from pencil sketches to early digtial work, on the way to the final treatments (images below are in chronological order) and style standards.